Gen Z consumers are reshaping the alcohol industry in the United States. This generation, known for being health-conscious and open to new experiences, is driving the demand for low and non-alcoholic beverages as well as unique alcoholic options.
Market Landscape:
- In 2021, Gen Z consumers spent over $2.2 billion on alcohol, the lowest amount among all age groups.
- While some Gen Zers are not of legal drinking age, their impact is anticipated as they become a larger spending bloc.
- Spirits currently dominate the alcohol preferences of Gen Z, but this segment has seen a decline in 2022.
- Gen Zers are leading the way in ready-to-drink alcohol, particularly in cider and seltzer.
Low and No-Alcohol Options:
- Compared to older generations, Gen Z is drinking less alcohol, driven by a focus on health and wellness.
- They are the fastest-growing demographic for non-alcoholic drinks consumption.
- Gen Z consumers choose non-alcoholic alternatives mostly for health reasons, rather than flavor preferences.
The future of the alcohol industry will depend on its ability to adapt and meet the evolving needs of Gen Z. As this generation continues to grow and exert influence, it will be fascinating to see how the market responds. (Source: Statista)
